Odds Scanner
Calculators · Motion design, Art direction · Odds Scanner Group · Sports bettors · Web · 18+
Seven betting calculators presented as one product, in Odds Scanner’s own identity.
Context
Odds Scanner is the odds-comparison brand of Odds Scanner Group, with editions in more than ten countries and Brazil as its largest market. I led its design for more than three years, managing a team of eight designers and one design system shared by growth, engineering and marketing. Among its tools are seven calculators that help bettors read a price. They show what odds mean as a probability, how much the bookmaker keeps, what a fair price would be and whether a bet has value.
Objective
Present the seven calculators as a single product, in the product’s own identity, with nothing added around them.
Process
The identity comes straight from the live product, so the piece looks like Odds Scanner and nothing else. The concept treats the calculators as one tool with seven answers. The same bet moves from one calculator to the next, and every change on screen has a visible cause.
Identity
The look is the product’s own, with white cards, a deep green for results and a bright mint for emphasis, in both light and dark themes. The icons the set was missing follow the same drawing as the rest.
Outcome
A short loop for social media that presents all seven calculators as one family.
Calculator interface: Odds Scanner team. Odds shown are example values.